Originally a 19th-century slang term for whiskey, especially Highland Scotch whisky, the Mountain Dew name was trademarked for the soft drink in 1948. Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor, preferably whiskey, so the two developed their own. Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. Its competition includes the Coca-Cola Company's Mello Yello and Surge, and Keurig Dr Pepper's Sun Drop Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S. under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011. A similarly named but different-tasting product, with a recipe more similar to the original American product has been sold in the U.K. Production was extended to the United Kingdom in 1996, but was phased out in 1998. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew. In 2001, a cherry-flavored variant called Code Red debuted. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. īetween the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. A revised formula was created by Bill Bridgforth in 1958. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. This flavor would have been the fifth Holiday-themed flavor to release, the first being Holiday Brew (2017), the second being Merry Mash-Up (2018 - 2020), the third being Gingerbread Snap'd (2021), and the fourth being Fruit Quake (2022).Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo.It was slated to be officially released in stores in November 2023 throughout the United States for a limited time in 12-packs and 20-ounce bottles.Īs of June 2023, test bottles of Citrus Cherry and Game Fuel (Mystic Punch) had surfaced while no information or test bottles for Cobra Cane had been discovered, indicating that Cobra Cane has likely been scrapped. Based on the information, Cobra Cane's flavor is confirmed to have a Berry & Candy Cane flavor. On December 28th, 2022, in a r/MountainDew Reddit post, a user named u/Fleezus7 showed high-quality photographs of Cobra Cane, Baja Passionfruit Punch, Baja Caribbean Splash, Summer Freeze with its Zero Sugar variant, a canceled DEWcision 2023 promotion and a prototype Snap'd. Most of these are canceled except for the recently-discontinued Summer release of Baja Blast and the current release of VooDEW (2023). The detailed leak here is as follows: HoneyDEW, Cobra Cane, Summer 2023's Baja Blast, VooDEW (2023), and a DEWcision 2023 promotion of Typhoon and Pitch Black. Its tagline is " DEW with a Blast of Artificial Berry & Candy Cane Flavor." History Ĭobra Cane was first leaked on a deleted r/MountainDew Reddit post on August 7th, 2022, detailing PepsiCo's plans and release schedule for 2023 of the majority of flavors. Cobra Cane was a Berry & Candy Cane flavor of Mountain Dew and has a red look with a similar theme to Mountain Dew's other Christmas flavors.
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